Whether conventions, classrooms or employee conferences, you can expect entertainment mixed with in with practical value for professionals. Engagements can be tailored from 30 to 90 minutes, with flexible Q&A sessions or workshops as needed.

Presentation & Workshop Topics

Corporate Entrepreneurship

If you or your company is starting a business or product line within a pre-existing enterprise, you’ll love this session. Jake covers how the ‘machine’ will attempt to squash innovation, and provide you with real life actions that you can take to minimize stepping on landmines and maximize the expectations of your stakeholders.

NPD Processes & Pitfalls

Developing and launching new products is not easy, period. There are no silver bullets, but Jake will share some basic mapping tools, process flow tools, and launch considerations to ensure both time-to-market and user demand is maximized.

Product Marketing Positioning

Jake will share what he considers the “North Star” guiding principles to successfully commercializing new products. This talk also includes marketing hierarchy considerations and methods to ensure consistent, clear brand/product communication to users on all appropriate assets.

Favorite Lessons of Barnyard Management

Jake will take his favorite chapter lessons, or those most applicable to your organization or personnel, and go into full story-telling mode. It is the book on steroids with a little extra humor dosed in. Expect some philosophical challenges and an engaging two-way discussion.

Guest Teaching at Oregon State University in Austin Entrepreneurship Program